Get to know your audience and ask yourself the following questions.
WHO
is the audience
WHAT do you want them to do?
WHY
should they care?
TIP:
Do not be afraid to role play or imagine yourself as the
audience. Use your imagination to feel what the audience
feels. Then remember these emotions when you go to shoot and
edit the piece. This exercise will help shape the video in
a way the audience will understand.
